Our Work / Hamelin
Sector
EDUCATION
Services Used
CREATE | SHOUT
Platforms
INSTAGRAM | TIKTOK
OVERALL RESULTS
STUDENTS
1
Audience
1
K
Views
1
K
Web Visits
0
K
Engagements
0
K
CPE
1
p
Who are Hamelin?
Hamelin Brands is the largest supplier of branded envelopes, notebooks, pads, diaries, personal stationery and paper-based education supplies in the UK.
As part of Hamelin, one of Europe's leading stationery manufacturers, Hamelin Brands is the home of the Oxford stationery brand along with other well-known brands
We were looking to reach students to advertise our new website. Working with UniTaskr and student influencers we were able to reach a larger audience by utilising user generated content and relevant platforms. We will be working with them again when students are back studying and taking exams.
Campaign Aims
The aim of the campaign was to generate increased insights, awareness and sales for Oxford Flash Cards / Notebooks, as well as launch their new website.
We decided to split up the 250 SHOUT outs into two phases. We did so in order to test multiple forms of creative and messaging cross-platform to best engage the student demographic.
Campaign Route
The campaign was split into two phases. An Instagram phase and then a TikTok phase.
